Complete program redesign following The Children's Place acquiring Gymboree. In order to make the new program feel co-branded, the logo incorporates the Children's Place blue as well as the Gymboree orange, and adds the magenta to represent Rewards. I developed all branding elements including the design of the credit card, all in-store signage components, and oversaw the rollout of website assets.
Complete program redesign following The Children's Place acquiring Gymboree. In order to make the new program feel co-branded, the logo incorporates the Children's Place blue as well as the Gymboree orange, and adds the magenta to represent Rewards. I developed all branding elements including the design of the credit card, all in-store signage components, and oversaw the rollout of website assets.
